Style GUIDE

Simplicity is always more

THE IMPORTANCE OF COLORS


  • Select softer, lighter tones and more muted shades (neutrals, pastels, earth tones) as they help keep your images bright and clean.
  • White/cream, gray, blush, beige, slate blue, sage green, and lavender are some of my favorites to choose.
  • Avoid very bright colors as their colors will reflect on your skin.
  • Choose solid colors with details in the texture, such as knits, linen, and lace.
  • No logos or writing on your clothing as they become distracting in photographs.
  • Start with mom's outfit. If mom chooses a blush pink dress, dad can wear something in neutrals. Then kids can be in a combination of neutrals and different shades of pink or prints/patterns, or a different color that complements pink, such as lavender or sage green.


FOR HER


  • Dresses and skirts look most stunning because they really flatter every female body.
  • Sweaters and jeans are a great alternative if you don't feel comfortable in dresses.
  • Choose longer dresses if children are involved. I will likely have you sitting or crouching on the ground for a few shots.
  • If you are expecting mothers, I always recommend maxi dresses as they create the best sihouettes to flatter your figure and really highlight your bump.
  • 3/4" sleeves create a slimming effect on all arms, so be on the lookout for an option with an off-the-shoulder, cold-shoulder, and longer length sleeve. Skinny straps or strapless dresses have the opposite effect on arms on camera.
FOR HIM


  • Short sleeved button down, a plain henley t-shirt, or a fitted v-neck all look great.
  • Fitted sweaters and causal button downs are great for cooler weather.
  • Long, fitted pants or jeans and closed-toe shoes are the most sophisticated and masculine looks for men.
  • Khaki shorts are appropriate for summer sessions when pants are simply unbearable.
  • Solid shades of white/cream, beige, gray, or chambray are a strong compliment to most women's outfits.
  • Avoid small plaid/check/pinstripe patterns as they tend to distract the eye.
  • Stay away from sneakers and baseball caps.
FOR KIDS


  • The camera loves shades of soft pink and muted blues, mixed with light neutrals like heather gray, creams, lighter brown and white.
  • Rompers, onesies, or overalls are great for babies. Dresses do not photograph well on baby girls because when you hold them, the dress gets bunches up.
  • If you have multiple children, one of your daughters could wear a dress, while the other wears a skirt. One of your sons could wear a button-down, while the other one wears a long sleeve t-shirt or a romper.
  • Be sure that little girls wear matching shorts under dresses.
Where to Shop


  • Women : Balticborn, Morning Lavender, Pink Blush, Amazon
  • Men : J Crew, Old Navy, Target
  • Kids : Jamie Kay, H&M, Zara, Gap, Old Navy
  • Please visit my Pinterest board for more inspirations!