Style GUIDE

Select softer, lighter tones and more muted shades (neutrals, pastels, earth tones) as they help keep your images bright and clean.
White/cream, gray, blush, beige, slate blue, sage green, and lavender are some of my favorites to choose.
Avoid very bright colors as their colors will reflect on your skin.
Choose solid colors with details in the texture, such as knits, linen, and lace.
No logos or writing on your clothing as they become distracting in photographs.
Start with mom's outfit. If mom chooses a blush pink dress, dad can wear something in neutrals. Then kids can be in a combination of neutrals and different shades of pink or prints/patterns, or a different color that complements pink, such as lavender or sage green.

Dresses and skirts look most stunning because they really flatter every female body.
Sweaters and jeans are a great alternative if you don't feel comfortable in dresses.
Choose longer dresses if children are involved. I will likely have you sitting or crouching on the ground for a few shots.
If you are expecting mothers, I always recommend maxi dresses as they create the best sihouettes to flatter your figure and really highlight your bump.
3/4" sleeves create a slimming effect on all arms, so be on the lookout for an option with an off-the-shoulder, cold-shoulder, and longer length sleeve. Skinny straps or strapless dresses have the opposite effect on arms on camera.

Short sleeved button down, a plain henley t-shirt, or a fitted v-neck all look great.
Fitted sweaters and causal button downs are great for cooler weather.
Long, fitted pants or jeans and closed-toe shoes are the most sophisticated and masculine looks for men.
Khaki shorts are appropriate for summer sessions when pants are simply unbearable.
Solid shades of white/cream, beige, gray, or chambray are a strong compliment to most women's outfits.
Avoid small plaid/check/pinstripe patterns as they tend to distract the eye.
Stay away from sneakers and baseball caps.

The camera loves shades of soft pink and muted blues, mixed with light neutrals like heather gray, creams, lighter brown and white.
Rompers, onesies, or overalls are great for babies. Dresses do not photograph well on baby girls because when you hold them, the dress gets bunches up.
If you have multiple children, one of your daughters could wear a dress, while the other wears a skirt. One of your sons could wear a button-down, while the other one wears a long sleeve t-shirt or a romper.
Be sure that little girls wear matching shorts under dresses.